Testing a Health Research Sign Up Journey

While working for Bunnyfoot, I was tasked with doing multiple rounds of moderated usability testing for a health research sign up journey. The long term aim of the project is to acquire 5 million sign ups and become the largest health research organisation in the UK. There were two big challenges to realising such a large sign up goal:

• The length and complexity of the participant information (eg, what’s involved in participating, what happens to their samples, their data).

• A persistent lack of understanding of what the nature of the project was. Users kept assuming that they would be put into a pool of potential research participants when they were actually being asked to donate biological samples and health records for scientific study.

Sample Objectives and Methodology

The following objectives and methodology were agreed with the client on the basis of their goals and the changes they had made to the prototype since the previous round.

Sample Results and Reporting

The client’s in house team worked in a very collaborative way so I organised and led a workshop where we could perform a group analysis of the research data. The entire in house team (a researcher, two designers and a content designer) attended every research session and for each round we held the workshop the morning after the final session.

As the lead researcher for this project, I was still able to write up the results in an objective way and make appropriate recommendations based on my own research expertise. Following are a few pages of sample recommendations from the report I wrote for this round of testing.